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Subheading
"Gestures, in love, are incomparably more attractive, effective and valuable than words." - Francois Rebelais
A gesture given unexpectedly, for no apparent or date defined, reason (birthdays, anniversaries) creates meaningful connections and leaves lasting impressions.
Meaningful, mindful and unanticipated gifting serves as a conduit to allow relationships to flourish and elevates the everyday. The ultimate intention is to bring joy, delight, solace or comfort.
If navigating a global health crisis has taught me anything, it is that time is irrelevant.
Gift giving has always been related to time. A date on a calendar or a period of time set out for us to follow. For those of us on the retail hamster wheel, we are always two seasons ahead, if not more! Valentine’s Day, Mother’s Day, Father’s Day, even Thanksgiving is ingrained in us, as consumers and retailers that, that is when to think about gift giving.
I declare it should not be so! Gift giving should be as natural as waking up in the morning or putting on your socks.
